How to Personalize Your Exhibition Stand Experience for Different Audiences

 Whether you’re an Exhibition Display Stand veteran or just starting out, choosing the right stand for your next event is important. It has to be cost effective, suit the type of exhibition and most importantly, deliver on your objectives.



Multitude of stand types out there

There are a multitude of stand types out there, from the smallest portable banner stands and pop-ups through to custom modular exhibition stands. However, not all are created equal. So, what makes the difference?

More interaction equals more potential clients

It’s a simple equation really: more interaction equals more potential clients. It’s why encouraging interaction on your stand is so important. It means that you’re drawing people into your area of the hall, engaging them and then educating them about what it is that you do and why you do it better than anyone else.

Great exhibition display

But how do you go about ensuring that your exhibition stand is a hub of activity? Well, it all starts with a great exhibition display. Getting this right is essential to converting attendees into customers. There are lots of different ways to achieve this, from enticing them with interactive product demos through to showing off your latest innovations in your industry.

 Relying on the hall lighting

A lot of this will be done via your stand design, ensuring that your branding and messaging is clear and strong. But there’s another way to up your game that often gets overlooked, namely lighting. Relying on the hall lighting as your sole source of illumination is a little like putting one of those big Peter Kay-style lights in the middle of your living room – it serves a purpose, but it doesn’t make a statement or add impact.

Display lighting is a simple, cost-effective solution

Display lighting is a simple, cost-effective solution to this problem. Positioned behind or clipped to the frames that create the walls of your lighted exhibition stand, it’s designed to wash your entire stand in light. This allows you to highlight your stand in a much more subtle and effective manner than highlighting a single banner, image or message. And, because they’re specifically made for this sort of use, fabric displays are ideally suited to display lighting.

Conclusion

What’s more, fabric Exhibition Display Stand are also crease-free and have a frameless finish thanks to the way they’re printed using dye sublimation. This results in a high quality, photo-quality print that’s bright, crisp and clear. Plus, unlike vinyl banners, they don’t reflect light and so remain visible even in a low-light environment. All of which helps you make the most of your lighted exhibition stand and draw in more visitors.

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