How to Stand Out in a Crowd: Designing Exhibition Display Stands that Command Attention

 A Exhibition Display Stand is a key component in any exhibition or trade show event. It’s where exhibitors showcase their products, services and innovations and also provides a platform for visitors to meet and connect with them.

Various factors

Various factors influence the selection and design of an exhibition display stand. The size, shape and layout are all important considerations when choosing the right design for an exhibition. Other key features to consider are functionality and the amount of space available at the expo. These features will be impacted by the marketing goals that an exhibitor has for their booth at the event. For example, if a company is looking to develop new markets then a formal meeting area may be more appropriate than an interactive product demonstration zone.

Custom exhibition stand

Custom exhibition stands are a great way to increase brand visibility and create a memorable impression. However, they require a significant investment in terms of time and money. These costs are incurred when creating and transporting the stand to and from events. They are also incurred when designing and manufacturing the stand. In addition, the logistics costs associated with delivering and storing the exhibition stand are also a factor to take into account.

Modular exhibition

Modular exhibition stands provide the look of a custom stand at a fraction of the cost. They also offer the flexibility of replacing graphics and adapting them to different booth sizes. They are often a good choice for businesses that exhibit at multiple trade shows and events.

Pop up displays 

Pop up displays and modular systems are great for those starting out in the world of Exhibition Display Stand  or for those that want to keep their budgets small. They combine a simple hardware unit or base with a stretchable, rollable or magnetic graphic. This makes them largely self-install and ideal for shell schemes or smaller stand spaces. They can be a great option for exhibitors that are unable to afford the high costs of a custom stand and for those who would like to save on storage and shipping costs.

The design

The design of an exhibition stand is crucial to its success and should reflect the message of the brand. A common mistake is to add props that do not resonate with the brand’s image or present a unified message. To avoid this, it is important to think out of the box. For instance, a service provider can use their stand to infer certain qualities such as being knowledgeable or caring. In addition, they can use their stand to promote social media content such as a competition or instagrammable moment. This will encourage attendees to share images of the stand with their followers and increase brand awareness. This will ultimately lead to more leads and sales for the company.